Referrals

Unleash the power of word-of-mouth marketing with Referrals

Create, send, and track automated referral campaigns in just a few clicks.

Overview

Automate. Send. Measure. All from one platform.

Powerful

Increase response rates, track success, and optimize your campaigns from an intuitive dashboard.

Easy-to-use

Automated and organized, Referrals make it a breeze to turn a job well done into new business won.

All-in-one

Referrals bring new customers, while customer experience tools like Messaging and Insights keep them coming back.

Turn reviews into referrals

Get even more return on your reviews. Send referral requests to customers who leave you reviews to boost response rate and drive high quality leads to your business.

Send text-friendly requests

Convenience is key. With Referrals, you can send frictionless requests through text, social, or your mobile app and watch your response rate soar.

Modernize with messaging

A unified inbox that automatically alerts you to new referrals, lets you engage leads with a branded welcome message, or provide answers to their questions for even faster conversion.

Track your performance

Referrals removes the guesswork from traditional word-of-mouth marketing. From a single dashboard you can track campaign success, view referral reports, and optimize your requests.

Referral FAQs

Referrals are leads that a business gets from its existing customers. Referral marketing is the process that streamlines the process of soliciting, converting, and measuring the success of a business’s word of mouth campaigns.

 

Referral leads are extremely valuable for a business. Referred leads convert more than other leads and spend more than normal walk-in leads. However, it is difficult for businesses to track and maximize their referral programs as they usually rely on word of mouth. A referral program helps businesses gain visibility into their word-of-mouth programs and maximize revenue from referrals.
Physical referrals aren’t scalable or trackable-just think about all the unredeemed referral coupons stuck under car seats or washed with the laundry. Referral software lets you send personalized referral requests to happy customers and experiment with incentives. You can track and maximize SUCCESS with end-to-end campaign reporting.
Referrals turns your happy customers into your most powerful marketing tool. This automated referral software makes it easy to create, send, scale and track effective referral marketing campaigns via text and email.
Referral programs reward customers for referring their friends and family to a business. They work well in almost all business cases, but are especially effective for infrequent or one-time purchases like healthcare or real estate. Meanwhile, loyalty programs incentivize customers to make repeat purchases and work best for retail stores and restaurants.
Identifying the magic moment is tricky, but here are some scenarios that we’ve seen work:
– A patient loaves positive review after a dental procedure
– A customer has just bought a car and is feeling great
– 2-4 weeks after your client has moved into their new house
You should measure the effectiveness of your referral campaign across its life cycle in order to minimize leakages at every stage:
– Revenue generated from the referral program
– Number of referral leads received
– Number of referral messages shared by your customers
– Number of referral requests sent to customers
You can easily pair Referrals with Reviews, your CRM or NPS software to send automated referral requests to only your happiest customers. We offer out-of-the-box integrations to 3,000+ apps such as Salesforce, Hubspot, and more.
While it depends on your unique business goals, here are some best practices:
– Reward both referrers and their friends
– Cash rewards are easy, scalable, and universally loved
– Tie it back to your business. For example:
– A dental practice can offer teeth whitening services
– A real estate firm can offer a finder’s fee
Referrals lets you:
– Automate referral marketing by integrating with your CRM
– Get referrals via text, email, social website, or on your mobile app
– Test and optimize campaign messaging and incentives
– Track and maximize results at every stage of your referral campaign